Twitter for Boomer Skeptics

Eight weeks ago it was very cold in Boston and I didn’t know what the heck Twitter was.

If a client asked me whether Twitter was important for his/her career my answer was ‘no, just use LinkedIn’. What value would there be in using a tool where kids tweet about having scones for breakfast?

I’ve done a 180 degree turn since then.  There was so much buzz about Twitter that I realized I needed to get with the program. Besides, I was extremely curious. Every day I heard references to the tremendous growth of social media among boomers and I wanted to be involved – I had to be involved.

Fast forward to today. I tell everyone to get on it right now, get familiar with it and use it to help build your online reputation.

Did I just say that? Three months ago I actually thought  Twitter was absurd. Now I can’t get enough of it. It’s all about information, relationships and engagement. Let me repeat. It’s all about information, relationships and engagement. Starting to get the picture?

If you aren’t participating in new media, you are at a (huge) disadvantage in your career. If you don’t know the lingo – you run the risk of being viewed as a dinosaur. (and it might be true)

You might find Twitter a bit overwhelming at first – I did. Let the process take you for a ride, relax and have fun.

Here are five simple steps to get started.

1. Jump in and begin. Trust me on this. Don’t analyze it beforehand. Just get on it.

2. Read Joel Comm’s book entitled “Twitter Power”. Before I read it, I would log in and stare at the screen like a deer in headlights. “Twitter Power” gets to the point and gives it context. It gave me a jump start.

3. Talk about it with other people. Sharing info and asking questions speeds up the learning process.

4. Remember the big picture. Twitter is one tool in creating an online reputation. A website and a blog go hand in hand with social media, but that will come later, just think about how you want to be perceived.

5. Be generous in sharing information and be kind with your words. It’s still easier to attract bees with honey rather than vinegar.

I’m still learning and having a great time. Write to me and tell me what you think.

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