I would still be putting it off except for the fact that I made a deal with Joshua Waldman, founder of Career Enlightenment, that I would write a posting on his newly published book Job Searching with Social Media for Dummies (I have always hated the name of these books – couldn’t they just leave off the “for Dummies” part?)
I admit it – the book is pretty good. How do I measure this? Well, subjectively of course. But I also consider if I’ve learned anything new within the first ten pages. Yes, I did. I also consider whether the majority of my clients could benefit from the book. Yes, they can.
Here are some things to consider:
- More than 80% of recruiters use LinkedIn.
- Fifty percent of hiring managers determine whether a particular candidate’s personality might be a good fit for their company just by taking a look at the person’s social media presence.
- Simply Hired lists not only job openings, but lists who you know on Facebook and LinkedIn from the companies you are interested in.
…globalization and the information technology revolution have gone to a whole new level. Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper-connected.
This is the single most important trend in the world today.
If you don’t believe this, you are in trouble. Big trouble. Unless, of course, you are independently wealthy and don’t give a dam about what’s going on in the world. Of course, Thomas Friedman’s column has a knack for sounding simple yet touching on very sophisticated concepts.
But let’s get back to simple.
If you are unemployed or miserable in your current job, my humble advice is that you need to pay very close attention to social media and start learning how it impacts you as fast as you can. Jump in. Discover the value of these tools. It’s important.
If you’re feeling a little cocky because you ‘know how’ to use LinkedIn and are on Facebook, think again. There are ways you could (and should) be utilizing these tools that are changing as we speak. And they can be the difference between landing a job and not landing a job.
Have you used LinkedIn to search for job postings, to follow companies of interest, to research a company you are interviewing with, to request an introduction to someone who works for your target organizations, to learn how many people your target companies have hired in the past three months?
Did you know that Twitter gives you access to people you would never have access to without it?
So back to the book – Job Searching with Social Media for Dummies.
More than likely, you will already know many of the tips in this book. I’m guessing that it’s just as likely that there are more tips that you don’t know yet.
Here is another interesting thing I learned from this book:
- Plaxo, which has over 20 million users, is not really a social media network, but a venue for managing contact information.
Two very useful chapters, among others, are Uncovering the Hidden Job Market with Twitter and Using Facebook as a Job Hunter.
Note: Parts of the Personal Branding 101 chapter has information that you’ve probably seen a thousand times before (defining your life’s values, what are you most proud of, your 75th birthday toast, identifying your passions and interests) but it never hurts to review those things. Skip over them if you are bored.
Is it worth this small investment? Absolutely.